The companies that win in the next decade will measure success by more than just numbers.
They'll measure it by the health and wellness of their clients and people.
A men’s wellness offering built for the men you insure, the men you employ, and the families behind them.
The "men's silent crisis" also affects women, families, and businesses.
If you walk through a morgue anywhere in the world and see 10 people who have died by suicide, 7 of them will be men.
Depression impacts 280 million people globally, and men are consistently less likely to seek treatment for it.
Left unaddressed, that disconnection shows up everywhere. Broken families, unhealthy relationships, and gender-based violence, in every market where an organisation operates.
Fathers Sons Brothers works upstream of these effects, wherever your people are based. We help men rebuild connection to themselves and the people around them, before disconnection and depression turn into harm.
Sources: World Health Organisation, Global Health Estimates 2021; WHO Depressive Disorder Fact Sheet.
Why Now?
Strong relationships are one of the strongest predictors of long-term health, ahead of social class, IQ, or genetics, according to Harvard's 85-year Study of Adult Development. Men with close emotional connections are more resilient to illness and better equipped to manage stress.
Connection is no longer a soft benefit. It is a measurable factor in health outcomes, retention, and risk. The organisations that act on this now are setting the standard. The ones that wait will be responding to it.
Choose Your Track
Two ways Fathers Sons Brothers fits your organisation.
Turn Cover Into Care
Every client you serve is carrying something you can't see on a risk form. A marriage that's going quiet, a father burning out, or a son who won't say he's struggling.
Fathers Sons Brothers embeds a men's wellness offering directly into your policies or contracts, giving your clients access to a peer-led, professionally guided community built for men who wouldn't go to therapy.
- Lowers claims exposure. Isolation and unmanaged stress worsen outcomes across dread disease, disability, and mental health claims. Men who feel connected recover faster and claim later.
- Deepens retention. A financial product becomes a relationship. Clients stay because your brand has done something for their life, not just their payout.
- Positions you first. No insurer or corporate has embedded a men's mental wellness offering at this scale. Offering this to your clients positions you as a market leader and offers massive first-mover PR opportunities.
The Women's Gateway. Women are often the ones who feel a partner's disconnection before anyone names it. We build the offering so she can gift access to the men in her life: husband, father, son or brother.
“Thank you FSB. I feel empowered, supported, connected and like I'm on the right path.” — Felix
The Academy
The Academy is a men's wellness platform that provides training, connection, and community for men worldwide from all walks of life.
Training
90+ video lessons, organised by the exact challenge a man is facing, covering communication, emotional regulation, and self-leadership. Includes self-assessment tools that help each man understand his own patterns.
Brotherhood
A private, moderated community for accountability and connection. Each man is paired with another member for a monthly 1:1 catch-up, alongside live group gatherings built for authentic dialogue.
Structure
Weekly live coaching calls, a monthly personal check-in, and a short one-on-one onboarding session so every man starts with clarity, not just content.
How It Works
1. Embedded
Access to The Academy is embedded in your policies or benefits platform.
2. Gifted or Accessed
Men get direct access, or women extend it to a man in their life.
3. Joined
He enters on his own terms: content, circles, training, community.
4. Felt
Men feel more connected. Women and families feel the shift at home.
You see it in the numbers you already track.
How Men Feel After Attending Our Events.
"Inspired to take on 2025 like a boss!"
- Alok
"I feel a deeper sense of connection to myself."
- Luke
"Seen and heard and energised to go and develop further my King!"
- Dan
"Enlivened and connected to a group of men that are showing up for themselves and each other. It's an honor to be here."
- Lance
"A sense of calm and confidence."
- Eric
"I've never been in a more relaxed understanding space than right now. Your circle is a contributing factor to my positive frame of mind."
- Antony
"Fired up! Connected! Inspired to level up and show up more powerfully!"
- Brian
"Amazing and energized."
- Andrew
"I feel present and more in tune with my emotional body"
- Josh
"Great! Feeling connection and cooperation."
- Scott
"Felt great to connect authentically with other men. Great energy!"
- Si
"Empowered, supported, connected and like I'm on the right path."
- Felix
"I feel present and open. Very grounded and alive."
- Joshua
"Motivated and full of self-confidence."
- Mike
"I felt very emotional and confirmed that I am on the right path!"
- Diego
"I feel Vibrant and Alive!"
- Jesse
"I feel awesome, I feel calm, Centered, ready, so excited. Grounded, ready, AHO!"
- David
"I feel more connected, grounded, supported, stronger."
- Wim
"Understanding what triggers me as a man in a chaotic world keeps me grounded. FSB sets a way to examine a way for first being aware how I operate in the world."
- Robert
"Excited and grateful for the circle and Gareth. Have committed to doing a fast today, yeppy!!!"
- Sunny
PROOF
- Ten years building transformational experiences for men
- Over 1,500 men through our programs
- A team of ten magic creators at FSB HQ
- Systems built to scale
- Data-driven onboarding
- Technology-supported circles, designed for hundreds of thousands