#7: 2,000 members in a digital men's circle - The Business Model

Season #1

How do you describe your business? 
Everyone in it for themselves? 
When someone wins, someone else loses? 

In this episode, Matt and Gareth share their entrepreneurial journeys and how they've reframed their relationship with business from competition to collaboration. 

Gareth reflects how not having a coach or mentor on their business journey held them back. Matt unpacks the importance of developing your project's avatar, so your message resonates. 

They also talk about the power of consciously developing your personal brand. The foundational tool they use is a "Personal Brand Manual". A simple document where you define:

  • What you love to do.
  • Your unique skill set.
  • A project that the world needs.
  • A way to get paid for this work.

This document provides the direction and purpose for this part of your life. 

You don't have to spend the next ten years working on something, just for the paycheck, unless you want to. 

Do you want to develop your personal brand manual? Join Gareth and Matt as they guide you through a self-paced 6-week experience to get clear on how you want to show up in the world and how to find your tribe so that you get paid for your work. 

Access the Personal Brand Masterclass here.


(00:01:17) - We were always competing for business.
(00:03:41) - Serial entrepreneurship.
(00:05:37) - Collaboration vs competition. Work vs Creation.
(00:09:38) - Creating art vs a business.
(00:10:52) - The role of Mentors.
(00:14:21) - Introducing Jack and creating an avatar.
(00:16:00) - Observing our core scaffolding in action.
(00:17:08) - The Founder's Circle.
(00:19:00) - Mainstage was born.
(00:21:05) - Setting up a global infrastructure.
(00:23:54) - Simplifying our model, our project is decentralized.
(00:25:25) - Future state: our next circle.
(00:26:50) - Lifestyle alignment.
(00:29:45) - Call for collaboration.
(00:31:48) - Explore fundraising partnership with men's suicide.
(00:35:43) - Gareth shares some additional thoughts.


Join The Conversation:

Do you want to participate in courageous conversations? Inside our private telegram group, you can ask questions of our guests and connect with other tribe members to shape our podcast conversations.

Request an invite to The Call To Courage Conversation at https://calltocourage.live

About your hosts: 

Gareth Pickering is an artist and thought-leader, inspired to create spaces for men to have open and honest conversations that invite them to think differently about what they want to achieve in their lives.
Contact via: WebsiteInstagramLinkedinTwitter, Facebook

Matt Dahse is a father and conscious creator, designing pathways for men to follow to unlock their potential and step into their power.

This audio experience is a Fathers Sons Brothers production.